How ETS Lost The GMATs
from the whoops dept
If you’ve taken a standardized test, you’ve probably dealt with ETS (Educational Testing Service), a private company that administers the SAT tests, the GREs, and until now, the GMATs (the standardized test used for business school admissions). However, the folks who own the GMATs have realized that ETS has done a dreadful job in keeping up with the technology, and that has resulted in incorrect scores and cheating on exams. So, now, they’ve given the GMAT contract to a competitor, Pearson, who handles the ACT tests. Instead of admitting that they’ve screwed up and need to get better, ETS responded by saying that they’ll just create their own GMAT-style test and try to convince business schools that it’s just as effective. Either way, it sounds like ETS didn’t keep their eye on the technology ball, and lost one of their higher profile customers.