If It's Tuesday, It Must Be Time To Send Some Email

from the but-wait-until-Wednesday-to-open-it dept

A new study has found that Tuesday is the day most people send email, but it appears that readers lag by a day, and don’t open the emails until Wednesday. I just checked my own stats, and indeed, I do get more emails on Tuesday, but just slightly above Wednesday and Thursday. Weekends, as you might expect don’t see much email traffic. One good thing from the report is that companies are realizing that people don’t unsubscribe from emails – they just delete them. Thus, many marketers are apparently purging those who don’t open their emails, or (wow!) asking people to re-opt-in.

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