Ricochet Rises From The Dead… Again
from the moving-through-those-nine-lives dept
It really is amazing how many times Ricochet has been rescued at the very last minute. When it was still Metricom, they threatened to shut down a few times and were rescued with a last minute cash infusion – until eventually they really did shut down… only to be bought out a few months later by Aerie Networks. Aerie, though, laid off everyone last month and shut off parts of the network. We thought they were gone for real this time, but apparently not. Aerie has sold the system off again to EDL Holding, where it will become a sister company to Advantage Wireless. The new CEO claims that they’re going to expand the Ricochet offering and drop its prices even lower. That’s the only way they’re going to make a compelling offering at this point, as they’re being beaten in just about every aspect of their business. Still, as an early Ricochet customer, I’m always interested in what happens to them. I just don’t see how they compete against all the other broadband wireless options out there these days. They had the market and they lost it. It’s unclear what advantage they’ll have in bringing it back.