Cingular Pulls Number Portability Publicity Stunt

Cingular spent more time and effort publicly fighting number portability than any of the other carriers, so is it any surprise that they decide to pull a nice little publicity stunt to kick off the number changing frenzy? They announced that they were the first ones to sign up a new ported customer in a carefully planned event where they had boxing champ Felix “Tito” Trinidad change his phone service to Cingular when it hit midnight in Puerto Rico. I can just imagine the Cingular PR people scouting around to find a star who they could pay to switch to their service. “Yes, that’s right, ask various celebrities if they’re willing to switch their phone service to Cingular…” Of course, the press release neglects to mention which Cingular competitor (who will probably be a lot better off than Cingular in terms of “won-lost” by the end of Monday) Trinidad was switching from.

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