Blaming Microsoft For Tablet PC Sales Problems
from the blame-everyone dept
I never understood all the hype surrounding the Tablet PC. Plenty of companies had come out with similar devices, and they had all failed – and yet Microsoft seemed to think everyone suddenly wanted the Tablet PC they’d rejected time and time again. So, it’s absolutely no surprise that the Tablet PC has failed yet again. The various makers of such devices, who got suckered in by Microsoft to believe that this time was the time Tablet PCs would take off are now blaming Microsoft for the Tablet PC’s failure, saying that Microsoft is charging too much. Of course, if that was the case, why did they agree to buy it and make machines based on the Tablet PC idea? The real problem was the marketing decision to position Tablet PCs as a separate category of machines, instead of what they really are: laptops with touch screens. If they were simply marketed as laptops with the nice additional feature of a touch screen, there wouldn’t be such high expectations, and consumers would grasp the point a lot better.