Symantec Facing Problems With Product Activation
from the why-bother? dept
At least Intuit realized what a waste of time and money it was to put product activation technology into their software. Once they realized the pointlessness of it, they issued a very public apology on the matter. Unfortunately, other companies aren’t quite so enlightened. Symantec is having all sorts of trouble with their product activation technology, that is preventing many legitimate users from using the software they paid good money for. Symantec is now saying that they’re working on it, but can’t figure out what the problem is, and can’t suggest a date when they’ll offer a fix. Here’s a simple solution: follow Intuit’s lead and ditch the activation technology altogether. The simple fact is that the software is still getting pirated. You see offers for it all the time – and it only takes a hacker a little while to figure it out. So, the only people this is really impacting are the legitimate users of your product – and you’re making their lives worse. Most of these people are going to go to a competitor, and will be quite vocal about why they would never purchase anything else from Symantec. Thus, it does nothing to solve the problem, angers your customers, and drives people to competitors. How does this make sense?