BT Wants To Make Sure You Have WiFi In The Home And On The Road
We’re going to see more and more offerings like the one BT announced today. They’re offering their customers a “Broadband Traveller” service which sets them up with WiFi at home and on the road. The idea is to handle both ends under a single system. The deal provides the user with a home connection, including a wireless network, and gives them “trial access” to BT’s OpenZone WiFi hotspot business. Of course, all of this could be built piece by piece, but offering it in a single package probably appeals to those who don’t want to be bothered. What surprises me is that the OpenZone deal is just a trial. It makes sense to offer a complete, bundled package that promises everything for a single flat-rate, rather than leaving them open to ditch OpenZone and go with another provider.
