Would You Buy More From A Company That Remembers Your Birthday?
from the it's-the-little-things-that-matter dept
For all the information out there that companies are dying to collect about you, most seem to be looking at ways to package up that info and sell the general demographic information, rather than looking at ways to better serve you, as the customer or user. So, for example, would it be so hard for a company to send you a special coupon on your birthday? At least, that’s what the writer of this article wants to know. While some may scoff and get offended at the idea that a company is using their personal info to turn around and try to sell them stuff, it does make a valid point about all this gathering of information. Why is it that companies are so focused on using the data for their own purposes, and so rarely using it to give something back to the people who provide them that info? Of course, the flip side to this question is that some companies are so focused on the personalization of the experience that they’re forgetting the basics of a good customer experience. So, really, the question should be how to balance a sound foundation for the experience, combined with a customized result – where that customized result actually adds some value to the customer.