Yet Another Telemarketing Sob Story
from the oh-boo-hoo dept
The telemarketers have their PR people going overtime, it seems, in placing “sympathetic” articles about the supposed “costs” of the national “do not call” list. The latest piece in the Christian Science Monitor reads as if it was written by the telemarketers themselves, whining about all the job losses they’ll face, and mentioning one story of a call center that has already shut down. These articles, of course, are ridiculous. As many people have pointed out, laws against drug dealing keep many dealers “out of work”, but you don’t hear much complaining. Meanwhile, telemarketers should be happy that they now have a list of exactly who not to bother – as they’re only likely to be the folks who slam down the phone anyway. Besides, in making less calls (and more targeted calls) with less people, doesn’t that mean that the telemarketers (themselves) should be able to spend less while making more money? Even the article admits that other areas of direct marketing (such as mailings) have already seen business increase – so, this isn’t a situation where all those marketing dollars simply disappear.