Roxio's New Fake Poster Defacement Napster Ad Campaign Tries To Get Street Cred

from the okay,-let's-try-this-again... dept

We’ve said before that the “new” Napster is going to get some attention for its name, but will have a hard time keeping users if the actual service includes all of the expected restrictions on the music offered. In the meantime, though, Napster owner Roxio is trying to breathe some life back into the Napster name with an “underground” ad campaign. They’re putting up fake street posters that are then plastered with the Napster kitty logo – as if the posters have been vandalized. People seem to have a mixed opinion on the campaign, with many saying that it’s a weak attempt at giving the brand some new life as a “counter culture” sort of thing. Of course, when the new service involves lots of digital rights management and limitations for what you can do with your music (if you don’t first pay up to the music industry) you have to wonder how far that “counter culture” claim will run.

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