BuyMusic's Copying Of Apple's Ads: Flattery Or Theft?

from the will-it-backfire? dept

When launched, I saw that their ads were exact replicas of Apple’s iTunes “random person singing along with their favorite tune” ads, and thought it was a bit silly. BuyMusic claims that it’s meant to be “a compliment to Apple”, but others are wondering if it’s opening them up to a copyright or trademark infringement lawsuit. I certainly wouldn’t put it past Apple to sue on this. However, I’m not so sure it makes sense. First of all, I think most people who see the ads, will actually assume they are for iTunes, and not even notice that they’re advertising instead of iTunes. Thus, the ads won’t do much good for BuyMusic, but might just confuse people. Second, I wonder if the folks at BuyMusic are hoping Apple will sue. In some ways, it could be a marketing campaign. A lawsuit from Apple will lead to lots of free press about, and so maybe they’ve actually budgeted out some sort of expected legal settlement fee as a marketing expense. is known for their extreme marketing techniques, so I wouldn’t put this totally beyond them. Getting sued as a marketing strategy was tried by a few companies during the boom years, so maybe we’re just back to that.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...