What Happens To Trust In The Network Economy?

from the that-old-question-again dept

On the internet, no one knows you’re a scam artist. For years, one problem that people have always talked about concerning online transactions is how to develop some sort of “trust metric”. You’re constantly dealing with people who you know nothing about, and are expected to trust to make a transaction work. Now, in an age of web services, where lots of different entities will come together to make something work, trust becomes an even bigger issues and it’s unclear how to answer the trust question. I’m not sure the writer of this article has done much research into those who have been working on this problem for a while, but it is true that nothing much has changed over the past few years. People were writing the exact same column five years ago.

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