Mobile Promos Drop Off McDonald's Menu

We’ve had a few posts in the past about “mobile spam”. It turns out that McDonald’s has been experimenting with it, in the UK – sending promo messages to people who have signed up to hear about special deals. However, as part of general marketing cuts, McDonald’s has scrapped their mobile spamming program – though they say that shouldn’t reflect poorly on the program. They had to cut something, and this was one of the things that went.

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