Hilton Battles Hotel Discounters
from the integrated-system dept
We were just talking about how most hotels aren’t well integrated with online booking systems at the same time as many hotels where complaining about being undercut in their own buildings by online discounters. Now, Hilton has come out with an integrated strategy to make sure that hotels booked online go for the same rates as those booked elsewhere. All of the reservation systems should work together so that if a room is available in a hotel, it would be available via a phone call or over the web. It only took them a few years to work out this is how it should have been done in the first place.