A Psychological Explanation Of Why Google Is The Search Leader

Culture

from the it's-all-in-the-mind... dept

Lots of people are talking about Google these days, with a variety of reasons why they think Google has been able to keep its positions as the “leader in search” for so long. Here’s a slightly different take, talking to a psychologist who looks at the five main “information seeker” personality types and how Google meets the needs of all five (while other search engines don’t). I’m not sure I agree with all the classifications, or how Google meets their needs – but it’s certainly a different way of looking at Google’s success.