Yahoo Looking To Bring Folks Back From Google
from the revamp-time dept
For quite a long time Yahoo was famous for keeping its front page amazingly simple. While it was never as simple and uncluttered as Google, it was pretty straightforward. That all changed when Yahoo plunged into their desperate grab for advertising dollars. Now, as they restructure a strategy to take surfers away from Google, they’re going back to
simplifying their website. They’re removing many of the banner ads (or at least moving them to non-search sites) as well as trying to tie some of their actual content to search results – to offer a broader set of results than would be found just using Google. For example, if someone does a search on “Yankees scores”, it would also return links to content pages at Yahoo about the Yankees. Of course, others have tried this in the past (most notably, Excite) and it didn’t seem to do much good. The problem is, until there’s a really compelling reason to leave Google, not many people seem willing to change. Of course, Yahoo wouldn’t have had to deal with all of this, if they had stayed true to their “simple” web belief from the early days.
Comments on “Yahoo Looking To Bring Folks Back From Google”
Too late
Yahoo has always acted as if it considered its user-base as its own personal piggy-bank. The site became useless as a search engine and is only second-rate when it comes to news.
Its too late. Google does it better and we get our news elsewhere for less hassle.
Get your hand out of my wallet.