Yahoo Looking To Bring Folks Back From Google

from the revamp-time dept

For quite a long time Yahoo was famous for keeping its front page amazingly simple. While it was never as simple and uncluttered as Google, it was pretty straightforward. That all changed when Yahoo plunged into their desperate grab for advertising dollars. Now, as they restructure a strategy to take surfers away from Google, they’re going back to

simplifying their website. They’re removing many of the banner ads (or at least moving them to non-search sites) as well as trying to tie some of their actual content to search results – to offer a broader set of results than would be found just using Google. For example, if someone does a search on “Yankees scores”, it would also return links to content pages at Yahoo about the Yankees. Of course, others have tried this in the past (most notably, Excite) and it didn’t seem to do much good. The problem is, until there’s a really compelling reason to leave Google, not many people seem willing to change. Of course, Yahoo wouldn’t have had to deal with all of this, if they had stayed true to their “simple” web belief from the early days.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Yahoo Looking To Bring Folks Back From Google”

Subscribe: RSS Leave a comment
1 Comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...