Fox Licenses 'The Simpsons' For Wireless

While there have been some efforts to offer complete “branded” mobile phones, I’ve been surprised that they haven’t gone further. The latest is that Fox has licensed the Simpsons to THQ for creating a variety of wireless products, such as ringtones, screensavers, and games. As much as I dislike ringtones, I have to admit the idea of a “Doh!” ringtone is very tempting.

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