Buyers Would Pay More To Copy Digital Music
from the music-industry-will-misunderstand... dept
The latest out of Jupiter Research is that consumers want ownership of the music they get. They want to be able to copy any music they buy, so that they can listen to it in multiple places. In fact, the research suggests they’re willing to pay a premium for music that has no restrictions. There’s also the flip side of this, which is that they’re not very interested in any music with copy protection schemes. Since the entire music industry seems to be focused on how to add in copy protection, this just shows how backwards the music industry is right now. They’re actively working on building a system that makes their product less valuable to their customers. It’s anti-marketing – providing your customers with exactly what they don’t want.