Pixels To Pavement

from the from-games-to-reality dept

Automakers trying to sell their cars to young men have discovered a new “must-have” way to advertise their upcoming models:

in car-racing video games. Cars like Mazda’s RX-8 launched in a video game two years before it actually was launched in real life. Mitsubishi launched a car in the US only after they received emails from gamers demanding a car that was in Gran Tourismo 3 – but was only available in real life in Europe. Now, the roles are reversing – as the automakers are taking the videogame connection to the next level and asking videogame makers to help them design cars. There are even concept cars that replace the steering wheel with a game controller.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Pixels To Pavement”

Subscribe: RSS Leave a comment
Ed says:

Re: Inappropriate Inspirations

There’s nothing to take off line because there’s already a difference between games like Grand Theft Auto and games like Gran Turismo. While Gran Turismo 3 is full of “real” cars with the blessing of the auto manufacturers, GTA3 has all fictional car types, and the same is probably true of other games where vehicles are not used in the most socially acceptable ways. (I know that in Road Rash the game bikes were fictional and in the cut scene videos the real bikes had tape over their logos.)

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...