Price Cut For T-Mobile/Starbucks Wi-Fi

We’ve been saying for a while that commercial WiFi hotspots charge way too much. Most hotspot operators will tell you that almost no one makes use of the hotspots. So, having realized they’ve already committed to a huge rollout (and knowing that there’s plenty of competition coming their way, T-Mobile has realized they need to drop the price for their hotspot business. At least they’re experimenting, but it’s still too pricey, and Starbucks has shown they have no clue how to market the service. Every Starbucks I’ve been in has the info hidden, and the workers usually seem clueless about the WiFi offering in their own stores.

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