Google Named Brand Of The Year

from the useless-polls dept

While I don’t doubt that it’s probably true, this story is already getting overhyped. A UK “branding agency” using a web poll determined that Google is the “Brand of the Year” according to those people who answered – beating out Apple, Coca-Cola and Ikea. I’m wondering why news organizations immediately trust a web-based poll, though. Even worse, the group that ran the poll claims that those who answered were “above averagely intelligent”, though they don’t explain how they know this. While it’s very likely that Google is a very popular brand these days (amazingly done with next to no advertising), using such a poll to determine that fact seems questionable.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Google Named Brand Of The Year”

Subscribe: RSS Leave a comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...