Why Hackers Are Good For Business
from the make-things-better,-make-users-happier dept
This theme is appearing a lot today… Wired Magazine has an article pointing out that companies should embrace those who “hack” their offerings. While Microsoft is freaking out about hackers modding the Xbox, TiVo has a rabid core of fans who are thrilled that TiVo has let them hack away on the device. Letting people take your product and make it better helps drive the demand for your product. It also open up new opportunites and markets that might not have been there before.