Media Giants Discover Wireless, in Color

Yankee has a new report looking at wireless media deals. They rightly, and somewhat obviously, point out that color handsets bring wireless a step closer to becoming a mass market medium in the US. Plain old SMS is already a mainstream medium in Europe and Asia. As we’ve written before, MMS is more than just picture messaging. It allows media companies to create rich media applications that match their online initiatives. The trick will be coming up with a business model that works for users, carriers and media companies.

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