Kodak Goes On The Offensive Against Digital Film

from the not-on-their-watch? dept

Six years ago I (with two others) wrote up a detailed analysis of what was going to happen to Kodak’s film sales business due to the coming prominence of digital snapshot cameras (and eventually digital cameras for professional photographers). People at Kodak who saw it said that while all of our research was sound, and the conclusions made sense, they didn’t believe it would happen. They thought most photographers would never become comfortable with digital pictures. It looks like they’re losing that battle. Now, they’re going to lose the battle with filmmakers who are increasingly moving to shooting with digital cameras. Kodak is trying to fight back by saying that digital isn’t as good as regular film. This seems like a classic disruptive technology innovation. Sure, digital isn’t as good as film for some things, but it’s good enough for many things, and it’s only getting better (which fits in with the classic disruptive technology curve). It also has some advantages over film (such as being able to watch what you’ve filmed right away). Kodak can fight back with words all they want, but they’re going to have to do something before more of their business is wiped out from under them.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Kodak Goes On The Offensive Against Digital Film”

Subscribe: RSS Leave a comment
dorpus says:

They've already prepared

Kodak already sells IT systems for digitally stored medical images — they bought out a company called Cemax-Ikon. I used to work there.

That said, Kodak does seem to be a classic case of a too-big company with too many PhD’s in it, with their headquarters in some out-of-way place isolated from the real world. They’re like IBM or Bell — they’ve evolved out of being a real business into being a quasi-think thank, amorphous uber-company.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...