How The Switch Ads Are Doing

from the so-so dept

Like them or hate them, it seems that just about everyone has an opinion on Apple’s “switch” ads. Some people are surprised that they’re taking a swipe at their “partner”, Microsoft, though plenty of others think it’s a good strategy. As for the ads, themselves, they’ve received very mixed reviews. They don’t seem to appeal to one gender more than the other, but it seems that folks in their 30s like them a lot better than people in their early 20s (though, even then, only 23% of the folks in their 30s are big fans of the ads). The area where they really have caught on, though, is with people who make parodies.

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