Prepaid GPRS and MMS Key To Reach Youth Market
GPRS is still too expensive for most users. In the short term MMS is going to be the key driver for GPRS subscriptions. But for MMS to take off, especially in Europe, it needs to be offered to the youth market via prepaid plans. Germany is leading the charge for prepaid MMS with T-Mobile and D2 Vodafone both offering prepaid MMS and interoperability. It will be interesting to see how MMS volume picks up with these new programs in place. Right now T-Mobile Germany reports a measly 30,000 MMS subscribers sending 10,000 messages a month.
