Could EA Be The Next Disney?
from the how-things-change dept
Fitting in well with two recent stories we posted here, is Business 2.0’s article wondering if Electronic Arts is positioning itself to be the next Disney. They point out that it’s mostly shying away from the increasingly popular “mature” video game market that so many analysts have been talking about lately (which keeps them on Wal-Mart’s shelves), positioning themselves as family-friendly in a very Disney-esque manner. Though, they do point out that perhaps EA will create (or buy) a different brand for more mature games (as Disney has done for many of its movies). The article also suggests that EA is likely to expand into other forms of content. They even say that EA doesn’t see itself as a video game company, but an entertainment company. A few weeks back we had an article comparing how EA made games to how movie studios make movies, so maybe it’s not so far off. Apparently, EA’s internal design studio is twice as big as Disney’s animation department.