Cash Cards Rule, Change Is Pass? In Hong Kong
from the haven't-we-heard-this-before dept
We’ve reported about the Octopus micropayment system which is very popular in Hong Kong before, and now that Dan Gillmor is hanging out in Hong Kong he’s written his own article about how people use Octopus to pay for just about anything that people elsewhere use spare cash to pay for. The key to adoption, he says, was making it useable on public transit. He also makes a big deal out of the anonymity aspect of the cards (something that people don’t pay enough attention to when discussing micropayment systems in the US and elsewhere). While everyone always wonders how similar these systems are to typical credit cards, I’d say that in the US, the Exxon/Mobil Speedpass style system is closer to Octopus – but not nearly as widespread (though, admittedly, it’s a bit more difficult to get such widespread coverage in a country the size of the US). The trick is just to make it easy and convenient for the user instead of easy and convenient for the credit card/debit card provider.