Salon.com Launches Ad Program That Waives Subscriptions
from the experimenting dept
Continuing their search for a business model that will let them survive a little longer, Salon is now trying a new model that will let people view their premium content without paying the subscription fee – if they agree to watch a series of advertisements first. By watching the ads, and clicking in certain places (not quite sure how that works), the viewer gets a “free” 12 hour pass to look at all Salon content. It’s nice to see them experimenting, but it doesn’t sound like people will be rushing to try this out, either.
Comments on “Salon.com Launches Ad Program That Waives Subscriptions”
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Actually, it’s really easy and has been around for a couple of weeks (when I noticed it).
You click on an article that is “premium-only”. It shows you the first paragraph of the article (as per normal). Then it has a “wanna read more?” – invitation to subscribe OR get access via a free day pass from sponsor (currently Mercedes-Benz). You click on the free day pass, look at the four screen commercial (ooh, pretty car). And ta-da. You can see all of the articles.