How Dell's PDA Changes Everything
from the price-wars-galore dept
One of the worst kept secrets in the tech industry is that Dell is launching their X5 Pocket PC today. It’s not especially different from any other Pocket PC device. However, SFGate is predicting that it will shake up the industry for one big reason: it’s price. With the X5, Dell is dropping the price point on these devices by quite a bit. This will, of course, challenge current Pocket PC providers to drop their costs, or start adding more features to focus on justifying products for the high-end. It also puts pressure on Palm-based devices by suddenly making a Pocket PC a possibility to those who might only consider the cheaper Palm devices before. Generally speaking, a price war is not often a good situation for a company to put itself into – but Dell has a knack for operational efficiencies that let them still profit during a price war, while their competitors are knocked out of the market.