How To Fail In E-business With A Record Effort

from the 10-easy-steps dept

One of the best (and funniest) articles I’ve seen on the whole music industry not understanding online music. It’s a list of 10 rules that the music industry seems to be following in making sure that they fail spectacularly. It includes such gems as: “Ignore the Internet. If you can’t imagine any way of making money on-line, then no one else can, either.” and “Misunderstand your market: When you count the songs being swapped on peer-to-peer networks, do not notice that most are mouldy oldies. It’s still theft, you argue, even if you stopped paying royalties for those songs in 1961. Blame piracy, not taste, for your inability to sell new songs that no radio station will play.” Worth reading.

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