The Wireless Price War

A Business 2.0 article talking about all the various promotions wireless carriers are running to sign up new customers. It mostly talks about Cingular’s plan to let unused minutes rollover. The point the writer makes is that customers are now likely to be a lot less profitable for the wireless carriers – and that’s a mistake. The carriers need profitability right now, and not more market share. Of course, the wireless carriers still see this as a land grab market, and to them getting the customers in is the first step. After that they’ll offer “additional services” that people will pay for. Business 2.0 doesn’t buy that argument, and thinks the carriers are making a big mistake.

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