Are PVRs Dead?
from the no,-just-a-little-slow-to-catch-on dept
Are personal video recorders dead? That’s the question asked by the MediaGuardian in the UK. It is, of course, a silly question. People who have them, love them. I haven’t heard of anyone who has one who doesn’t rave about how it has changed the way they watch TV. Even the PVR makers say that word-of-mouth has been their best marketing. So why aren’t they catching on like wildfire? In the article, many people say there’s no easy way to market them. There’s no single sentence that sums up the benefits properly. The other big issue is the price, which stubbornly refuses to come down to a reasonable level. Like most products, it sounds like the PVR is just slightly slower to catch on than those with a vested interest (including the analysts) would have hoped. It seems pretty clear that they’ll catch on eventually – but it might just take a bit more time.