Enthusiasm For Mobile Commerce Deflates

from the build-it-and-they-won't-come dept

We’ve discussed this before, but many companies jumped into the whole “m-commerce” space way too quickly. They assumed that if they just rebuilt their website in WAP-form, people would come right along, with no thought towards how using a mobile phone to do things differs than using the web itself, and how people might actually want to use it. So, after disappointing adoption, companies like Amazon.com and Wells Fargo have cut back on their mobile commerce plans, and that’s making others reconsider as well. The article blames the bad phones in the US along with “cultural issues” – since m-commerce apps do much better in other areas of the world. I put more of the blame on the companies and their “build it and they’ll come” attitude. If they actually figured out what would be useful to customers, maybe things would have gone a bit more smoothly.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...