Wireless Gaming Is The Way To Go

Business 2.0 is suggesting that the “killer app” to drive increasing mobile phone adoption in the US might be video games. Plenty of companies are looking for ways to make more compelling video game content for mobile phones (going beyond that ever-popular, mind-numbing “snake” game). What’s interesting is that it sounds like a lot of the games are simply reworkings of older video games – which could actually attract a lot of nostalgiac older gamers. The business model, as has been discussed before, is really one of “renting” the games, where subscribers pay to play a game for a certain amount of time, before they would have to redownload it. It remains to be seen if this model works, or if it annoys customers to have to pay multiple times just to get a game they want to play while wasting time.

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