Mobile Carrier Rebranding Failing To Reach the End Users

A study done in the UK looking at the rebrandings of both BTCellnet and one2one (as 02 and T-Mobile) shows that consumers haven’t learned the new brands. People still thought of the company as BTCellnet much more than as o2. However, T-mobile apparently has done a better job, but only 66% of people recognize the new name.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...