Get Rid Of Computing Lingo
from the too-confusing dept
AMD’s VP of “Consumer Advocacy” (how do you get such a job?) is telling tech companies that they need to treat their customers better. His biggest suggestion: get rid of the confusing gobbledygook that comes along with any tech purchase. The average consumer has no idea what “1.6 GHz, 256KB L2 cache, 64MB DDR SDRAM” means, and (if anything) is more scared off by it than compelled to purchase. I’m not sure I completely agree with the argument, but there is definitely some element of the tech industry that forgets that not all of its customers are tech savvy.