Does Adware Even Work?

from the if-your-intent-is-to-annoy... dept

The third part in the series from about adware/spyware looks at whether or not adware even works. There’s no conclusive evidence. The companies producing the adware (of course) say it works great, and give evidence of higher clickthroughs as proof. However, a few initial studies have only shown that adware works in pissing users off. It seems, unfortunately, that a lot more companies are experimenting with putting their ads into adware systems, though.

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