Oh Wait. Email Marketing Is Thought Of As Spam

from the wake-up dept

Here’s an article written by an “email marketing consultant” as she realizes that most people think that what she does is spam. So, suddenly, she gets worried that people will have the same opinion of email marketing as they do of telemarketers. What she doesn’t seem to realize is that most people are way past that point and think of email marketers as just as bad, if not worse, than telemarketers. The time to change that image was quite a while ago.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Oh Wait. Email Marketing Is Thought Of As Spam”

Subscribe: RSS Leave a comment
James Y. Wilson says:

Spammers and Free Speech

I pay for internet and telephone access, and it is my right to control how it is used. This includes the right to prevent the email (or telephone) communication that is conducted without my explicit permission. I reject the notion that the tele/email marketers are exercising their right of free speech by providing unsolicited advertisements, since I pay for the medium they use to distribute their ?speech.? When I watch a television program, I expect commercials because it is clear to me that I am paying for access to the cable (or satellite dish), but not the production of the broadcast content. As such this comprises an implicit agreement between myself and the television network, that does NOT exist with the tele/email marketers.

Dale Gardner says:

Talk About Missing The Boat...

I have the opportunity to interact with a variety of marketing/promotions people, and it always amazes me when one of them is simply aghast that people take a dim view of what they do. As you suggest, Ms. Jennings is wise to be concerned, but has missed the boat by about five years. There are lots of well-meaning people out there who just don’t have a clue. Sigh.

David says:

Regarding Cable and TV

Before cable, you didn’t pay to have access to television at all (at least in the United States). Access was free, and content was paid for by advertising. In cable’s early days, the only channels they carried above and beyond the same stations you would get via antenna were things like HBO – which carried content without commercials. It always seemed to me that you had a choice: get content for free with advertisements, or pay for content with no advertisements.
Now you pay for cable and get advertisements as well. Even on HBO (although thankfully still not actually during a movie). I find this akin to paying for your ISP and having to see banner ads on web sites. This is just the way things are now.
As far as email spam goes, it is hard to find something similar in the television world… there is nothing quite like spam! Really its closest approximation has to be telemarketing calls. If you really want to make a television analogy, though, you’ll have to make something up: imagine if whenever you turned on your television, you had to wade through a half an hour of commercials for porn and make-money-quick scams before you could watch any shows. While your television was on, you’d still get these commercials at random times. Even this doesn’t parallel the need to sort your real email from your spam email!
Yeesh, does spam suck.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...