Advertisers To Take Over Browsers

from the just-what-we-need dept

Ah. Advertising going one step further. I remember a while back when I thought Neoplanet was going a little too far in offering “customized” browsers that companies could offer surfers. Now, apparently, a new company has created some technology to automatically customize browsers on the fly. So, the next time you go to, your browser might suddenly become the “ browser” complete with its own toolbar and various other changes. I could actually see how this technology might be useful on some sites – but the potential (and likelihood) of misuse by advertisers is a little scary. Of course, the company claims it will be easy to turn off the software to prevent you from having to suffer through these multi-themed browsers.

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