The Killer App Is Love?
from the bizlove?--bizpuke dept
I’ve made it clear that I’m not a fan of people who call something a “killer app”. I think it’s an overused, and often misused phrase that means someone is trying to hype you on something, rather than give you something useful. Mix with that new agey business concepts, and you get the worst of the pop culture, airport lounge business books around, called The Killer App Is Love. It’s written by a bigshot at Yahoo! who apparently has no clue what world he’s living in. The San Jose Mercury News’ review is pretty savage and makes most of the points I would make. Anyone who reads Techdirt regularly knows that I’m no fan of cut throat business practices (which I think are very short sigthed in most cases), but that doesn’t mean you go to the other extreme of trying to touch or hug everyone you do business with. And, to make it even worse he starts throwing in made up words such as “bizlove” and “lovecats”. If you didn’t already have evidence that folks at Yahoo! have started going off the deep end, here you are. Anyway, if Yahoo is so into “loving” everyone, why do they make us hate them so, by throwing pop up ads and other intrusive ads at every damn turn?