Interactive Commercials?

from the can-I-tell-them-to-go-away? dept

The NY Times has an article about interactive commercials that are being used during the Olympics (though, only for people who have the technology to interact with them). People have talked about interactive TV for many years, and most of the time experiments have shown that people don’t really care to interact with their TVs. I’m not sure why they suddenly think that, beyond that, people will want to interact with the commercials on the TV. From the example given in the article, it sounds like the “interaction” is really just a user survey designed to get more demographic info out of you. I’m not sure why anyone would be interested in doing such a thing.

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