Mobile Phone Marketing Study

from the the-power-of-SMS dept

another Mike writes “The title of this article is “Study Shows Mobile Phone Marketing Power”, and it talks about how sending SMS ads to volunteers in Sweden boosted sales for a McDonalds. Pretty scary. The 2nd half of the article is much more interesting because it talks about other SMS ideas, like receiving cinema tickets via SMS or sending alerts when a your turn in a queue is coming up.”

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...