Paid Search Sucks

from the well,-duh dept

An opinion piece over at has decided that paid search results like Overture (formerly GoTo) are a dangerous thing for the future of the internet. He thinks that the problems is that there hasn’t been enough moral outrage from internet users. He’s wrong. There’s been plenty of outrage and it simply hasn’t helped – because these companies are making money. His comparison is that we should be able to shame companies into getting rid of paid links in the same way they got rid of porn on sites like Yahoo. It’s an interesting idea, except for two things: (1) there’s no way that paid links get the same “moral” reaction as porn and (2) everyone just uses Google anyway, which doesn’t do paid links. In this case, it’s pretty easy to vote with your clicks. If you don’t like paid listings (and I don’t), don’t use a site that offers them. Very simple and very effective.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Paid Search Sucks”

Subscribe: RSS Leave a comment
1 Comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...