Online Holiday Buying Happens During The Week
from the wonder-why... dept
It turns out that holiday shopping online occurs during the week. Over the weekend, shoppers go to the mall. I would guess that a lot of that holiday shopping occurs from workplace computers with faster connections, which could explain some of the reasons for weekday shopping. The study also points out (obviously) that holiday shopping online slowdowns in mid-December once people get scared the packages won’t show up in time.