Yahoo Gets Into Paid Searches

from the please-please-please-give-us-money dept

Yahoo!, getting more desperate for revenue each day, is now planning to put paid listings on top of its regular search results. They’ve signed a six month deal with Overture (formerly GoTo.com) to provide the results. They claim it will be in a clearly marked separate box from the regular results, but I’m sure some people will still complain. Also, the short term of the deal is because Yahoo! says they’re building their own system to do paid listings, and are hoping to dump Overture by April (that must make Overture feel great).


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