Handheld PR Battle

from the fight!-fight!-fight! dept

The Red Herring seems upset with Handspring these days. Perhaps they’re upset that Handspring can’t afford to buy ads in the magazine anymore. They wrote an article talking about the PR battle that broke out between RIM and Handspring as Handspring announced the Treo. Red Herring is claiming that Handspring made their announcement because they’re desperate. Handspring definitely may be in trouble, but the timing of the announcement seems to make sense to me. They are struggling, but they’ve come up with a new, innovative product that goes well beyond anything that RIM makes now. It makes sense to start building up some hype as they get ready to release the product. Not everyone can be an Apple and keep their announcements secret until the last minute.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...