Yo Quiero… Jeff Bezos

from the interesting-pitchmen dept

Taco Bell has replaced the chihuahua with… Jeff Bezos? That’s right, the Amazon.com CEO is now a TV spokesperson for Taco Bell. Seems like an odd choice (and only partly because the companies have nothing to do with each other), but Taco Bell is trying to get people to “think outside the bun” and saying its new chicken quesadilla is the “hottest new handheld” – which actually makes it a pretty clever choice. Bezos thinks it’s fun, and he’s donating all of the money he gets for the gig to the Special Olympics. I guess the age of “celebrity CEOs” hasn’t ended yet. Bezos is getting quite a reputation in the food business.

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