GoTo Overture

from the branding-problems? dept (for all that I’ve doubted them, and I’ve doubted them plenty) seems to have made it through a lot of the dot com mess in okay shape. So, why are they changing their name? Beats me. But, in a month will suddenly be Overture Networks, which should do wonders for all the money they tossed away promoting (and suing Disney about) the name After all that trouble, they’re only going to spend $1 million promoting the new name (though, they’re getting all this “free publicity” now from people like me telling everyone about this horrible idea for a new name). Somehow, this seems like a bad move…

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