Digital Convergence Going Out Of Business
from the it's-about-time dept
Well, what a non-surprise. The company that had the guts to claim they’d created the “the biggest computer innovation since the mouse” is going out of business. It seems that no one wanted their innovation – which was a cat-shaped scanner that would let you scan an advertisement in a magazine so you could get more info on the web. (sarcasm time) How could that have possibly failed to catch on? Doesn’t everyone read magazines and want to grab a plastic animal, run it across the page, and then read up more info from an advertiser? They basically took the (failed) idea of the banner ad click through, and made it even more user unfriendly in a medium that had no need for it. What innovative geniuses.